North Carolina's new state budget delivers major wins for tourism, investing $13M for Visit NC marketing, $2M in rural TDA grants, and expanded film incentives to strengthen destination promotion, economic development, and jobs across the state.

NCTIAJuly10.pdf

The Carolina Hurricanes' playoff run wasn't just a win on the ice.  It delivered a $13.4 million boost to North Carolina's economy, proving that sports tourism is a powerful driver for local businesses, hotels, and tax revenue.

NCTIAJune26.pdf

Senate Bill 484, now awaiting Gov. Stein’s signature, ensures local occupancy tax revenues are used for tourism promotion and tourism-related projects, not general government services.

NCTIAJune19.pdf

Governor Josh Stein met with members of North Carolina’s Congressional delegation on Wednesday on Capitol Hill to urge them to appropriate more than $10 billion in additional funding for western North Carolina hurricane recovery. 

NCTIAJune12.pdf

A bill advancing in the General Assembly would clarify the intended use of tourism-related occupancy tax revenues, following a recent North Carolina Supreme Court ruling.

NCTIAJune5.pdf

NCTIA breaks down the recent NC Supreme Court ruling on occupancy taxes and explains why local tourism authorities still make funding decisions, each under its unique local law.

NCTIAMay29.pdf

NCTIA mourns the passing of Mikie Wall, a leisure travel specialist who significantly impacted NC's tourism economy.

NCTIAMay22.pdf

Legislative leaders announced a breakthrough state budget agreement that could bring greater stability for North Carolina’s tourism industry.

NCTIAMay15.pdf

North Carolina’s tourism economy reached new heights in 2025, with visitor spending reaching a record $37.2 billion statewide and supporting 231,000 jobs despite Hurricane Helene’s disruption.

NCTIAMay8.pdf

A new Senate bill won’t change school calendars yet, but it could set the stage for a major rethink of summer break and its impact on students, families and the State’s economy.

NCTIAMay1.pdf