NC Tourism Leadership Conference 2018

October 29, 2018 3:00 PM to October 30, 2018 10:00 PM
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Marriott Winston-Salem
425 North Cherry Street
Winston-Salem, NC 27101
Venue website

Meeting AGENDA

Monday, October 29th 

Time Function
3:00PM - 4:30PM

NCTIA Board Meeting
For NCTIA Board Members and Governor's Council Members Only

4:00PM - 6:00PM
Registration Open
4:30PM - 5:30PM DMANC SIG Meeting
6:00PM - 7:00PM            Welcome Reception
7PM    Dine Around    


Tuesday, October 30th 

Time Function

9:00AM - 10:30AM

 Session: Bureau Basics
 Speaker: Andrew Schmidt       


 Session: Visit NC Update

 Speaker: Wit Tuttell, Visit NC Executive Director 

12:00PM -12:45PM              

 Sponsored by Visit Winston-Salem

12:45PM - 2:15PM

 Session: "Communication Excellence: How to Develop Your Presence & Create a Revolution of Authenticity and Trust"

 Speaker: Janine Driver

2:30PM - 3:30PM 

 Legislative Session

3:45PM - 4:45PM

 Session: "Decode Interaction Styles & Become a Stronger Leader and Build a Stronger   Team"

 Speaker: Janine Driver

6:00PM - 7:00PM

 Cocktail Reception

7:00PM - 9:30PM

 Awards Banquet



vISIT NC's Mid-Year Marketing Update

Tuesday, October 30th
11am - 11:45am

Wit Tuttell will update everyone on the current state of tourism to North Carolina. He will also go over Visit NC’s current marketing programs and co-op initiatives as well as present programmatic updates from marketing, film and partner & industry relations.

COMMUNICATION EXCELLENCE: How to Develop Your Presence & Create a Revolution of Authenticity and Trust!

Tuesday, October 30th
12:45pm - 2:15pm

Because the margin for error is smaller than it’s ever been before and because improving communication skills is consistently ranked in the top two or three issues in results of workplace effectiveness surveys time after time, you’ll want to know what Body Language and Communication Expert Janine Driver knows.

Here’s the deal, the key to all growth and development is self-awareness. Everything you are going to do in this training will reveal something about yourself that you may not know.

During this program, you’ll also discover how the NEW body language and verbal communication can both be used to increase job satisfaction, internal communication in the organization and strengthen your sales and service levels.
What if we told you that fMRIs proved that, when evaluating brands, consumers use emotions rather than information to make decisions. How do you think your personal brand might measure up in the “evoking emotions in others” department?

In this training, you’ll learn how to:
- Measure the impact your body Language has on your approach with other people – both personally and professionally.
- Understand and adapt your own body language “go to” moves that identify you as confident
- Spot the subliminal messages we are sending to one another that effects people’s next moves
- Quickly Identify the top 3 nonverbal objections 99% of us are missing and how to adjust your own cues to present the best version of YOU
- Ask the right questions to immediately lead you to the getting more information in any situation
- Learn the Baselining Checklist that CEOs and leaders wish they had years ago!

The Beefed Up legislative session with senator phil berger and the nctia lobbying team

Tuesday, October 30th
2:30pm - 3:30pm

There are politicians in North Carolina and then there are the elected leaders that actually run the state.  Senator Phil Berger, the powerful Rockingham County Republican and President Pro Tem of the Senate, is one of three elected leaders, including Governor Roy Cooper and Speaker Tim Moore, who makes North Carolina work.  

As a longtime supporter of North Carolina’s tourism industry, Senator Berger will discuss with conference attendees the Senate’s long held position of supporting a school calendar law that protects tourism while taking your questions on important pending policy questions around occupancy tax and tax reform.  

Also on hand will be NCTIA’s lobbying and communications team — Brian Lewis, Jason Joyner, and Skye David — who spend each and everyday at the General Assembly advocating on NCTIA’s legislative agenda.  

Decode Interaction Styles & Become a Stronger Leader and Build a Stronger Team

Tuesday, October 30th
3:45pm - 4:45pm

Because you want to be seen as a valued employee and respected leader, and you'd like to outperform and outlast your competition, this program helps you understand YOU better. Are you really an extrovert or introvert? Or, is it possible that you fall into one of the other two interaction styles: Versatile (also called an ambivert - both extroverted & introverted) or a Neutral?! And what does this mean for your success in your current and future positions within the company? How does this apply to other areas of your personal and professional life? Are YOU getting in the way of your own success?

During this session Janine will explain how body movement patterns reveal how YOU prefer to engage with others, and how THEY prefer to work with you when gathering research, deliberating and executing decisions. Plus, attendees will master the secrets to how you can avoid common communication pitfalls when working with others either one-to-one or part of a larger team.

After all, wouldn't you agree that it's crucial to your success and the companies' success to know people's interaction strengths and weaknesses, and what their priorities and values are?

In this educational and entertaining session, you will:
- Discover and learn the attributes of all four interactions styles
- Learn how to spot the clues that reveal the interaction style of friends, colleagues and yourself
- Learn to leverage the strengths and challenges of each style to improve and accelerate the best outcomes
- Experience, first-hand, a group exercise focused on getting to the heart of matters quickly and accurately in order to move success forward


janine driver

Janine Driver is the CEO of the Body Language Institute, the NY Times Best-Selling author of YOU SAY MORE THAN YOU THINK and top business-seller YOU CAN’T LIE TO ME, an international trainer, an award-winning keynote speaker, and a retired ATF Investigator.

Janine spent over 16 years as a federal law enforcement officer within the Department of Justice and now shares her cunning people-reading skills with thousands who work in the field of executive leadership, law enforcement , finance, law, human resources and sales; as well as the ATF, FBI, CIA, and  DIA.

Janine attained rank #1 in the “Inspiration” category in the World’s Top 30 Body Language Professionals for 2017. In 2015, Janine was named one of the top twenty educational trendsetters in the meetings industry by Meetings Today Magazine. Janine is a popular media guest on NBC’s TODAY Show, Harry Connick Jr’s show called HARRY, Steve Harvey Show, CNN Morning Show, and more. She has been quoted in publications, such as the New York Times, the Washington Post, Cosmopolitan and Psychology Today.

Janine’s corporate clients include companies such as Procter & Gamble, Salesforce, ABA, Lockheed Martin, ADP, KRONOS, Charles Schwab, Prudential, Remax, and YPO.

FUN FACT: In the mid 90s while Janine worked as a Public Information Officer for ATF in NYC, in the World Trade Center, she did stand up comedy at night. She even opened for Robin Williams, Chris Rock, and Ray Romano at Stand Up New York Comedy Club.


A room block is being held at the Marriott Twin City Quarter with a room rate of $129 a night. Book your room here before October 22, 2018 to receive the group rate! 

Annual Awards

All information regarding Annual Award categories and submission forms can be found here


$175.00 Member Ticket
$185.00 after 05:00 pm October 15

$200.00 Non-Member Ticket
$210.00 after 05:00 pm October 15

$100.00 Tuesday Day Rate - Includes all events prior to Reception and Awards Banquet
$110.00 after 05:00 pm October 15

$1,500.00 Welcome Reception Sponsorship

$1,500.00 Breakfast Sponsorship

$3,000.00 Awards Banquet Sponsorship

$2,000.00 Awards Reception Sponsorship

$1,500.00 PM Break Sponsorship

$500.00 Non-Member Vendor Table Ticket

$500.00 Member Vendor Table Ticket